It sounds like you are not even getting out of your BIOS.
That is, the computer knows there is something stuck in its side, but doesn't know what to do with it.
Depending on the model; some machines think a LiveCD is a hard drive...some think it's a CD. The settings are in your machine, and I don't know what they are. Check your BIOS/UEFI setting. Try another USB slot.
The other situation is a faulty creation of the USB stick; corrupted ISO; incomplete installation for whatever reason. They usually return different errors...
GRUB>;
No Operating System Found...etc.
I'm not sure what Steps 1 and 2 are, but if it came from
the fabulous Navigatrix documentation written by reknown international authors and bluewater sailors...it must be right.